R & D

We gain insights from big data
and boost productivity with AI
And through R&D, we prepare for the future

R & D

R&D Areas

We conduct research and development across four core areas

IoT & Hardware

We research smart device and sensor technology to reinvent everyday routines

  • Smart diffuser development
  • Environmental sensor integration
  • Low-power IoT protocols

Mobile & Web

We build mobile apps and web platforms that put user experience first

  • Cross-platform apps
  • Real-time data synchronization
  • Responsive UI/UX design

Data & AI

We deliver personalized experiences through data analytics and AI

  • User behavior analysis
  • Recommendation algorithm development
  • Predictive modeling
  • AI content generation pipeline

Cosmetics Clinical Testing

We develop cosmetics with efficacy and safety verified through scientific clinical testing

  • Functional cosmetics certification testing
  • Skin irritation and safety testing
  • Usability evaluation and satisfaction surveys

Key Projects

Introducing the projects we're currently working on

Patent Pending

AI Commerce Content Generation System

An AI system that automates the entire commerce content production process — from data analysis to product detail pages and social media assets

Research Overview

We are researching a system that integrates and analyzes keyword demand, sales volume, reviews, and our own product data to derive each product's USP, then automatically converts it into product detail page prototypes and social media and video assets. We validated its effectiveness with a product actually deployed and on sale in Runiel's own online store (the MIST Vacuum Suction Steam Iron — 844 reviews, 10,000 units sold cumulatively), and we are currently filing for a patent.

5-Step Pipeline

  • Data collection & analysis (keyword demand · sales volume · reviews · product information)
  • USP derivation and persuasion flow planning
  • Product detail page design prototype generation
  • Social media & video asset conversion (Reels hooks · card news · short-form storyboards)
  • Actual publishing to our store and performance feedback
AI/ML E-Commerce Patent Pending
In Progress

RUNIEL Smart Diffuser

A smart diffuser platform powered by IoT technology

Project Overview

A smart diffuser system that learns the user's daily patterns to automatically deliver the optimal scent and lighting.

Core Technology

  • ESP32-based IoT controller
  • BLE 5.0 wireless communication
  • Mobile app integration (iOS/Android)
  • 24-hour timer and scheduling
IoT Hardware Mobile
In Development

Commerce Platform

An integrated media commerce platform

Project Overview

A D2C platform that combines content and commerce, connecting with customers through brand stories.

Key Features

  • Multi-brand integrated management
  • Real-time inventory and order system
  • Content-based curation
  • Data analytics dashboard
E-Commerce Backend Data
In Research

Habit Tracking AI

An AI system that helps build habits

Research Goal

We are researching an AI system that analyzes user behavior patterns and provides personalized habit-building guidance.

Research Areas

  • Behavioral pattern data collection and analysis
  • Habit formation prediction model development
  • Personalized recommendation algorithms
  • Long-term tracking and feedback system
AI/ML Data Science Research
In Development

Open Market Supply Chain Automation

Automating open market operations such as Coupang and Naver Smart Store

Project Overview

We automate complex open market operation processes to maximize efficiency and minimize human error.

Key Features

  • Automatic generation of Rocket Growth inbound documents
  • Automated free-exposure promotions and coupon issuance
  • GIF feature module integration
  • Automated partner account ledgers
  • Automatic generation of brand growth-hacking reports
Automation E-Commerce Integration
In Progress

CX AI Response Agent

An AI system for automating customer support

Project Overview

An AI-powered customer response system that provides 24/7 real-time customer support and improves CS quality.

Key Features

  • An agent that collects and classifies market CS inquiries related to our brands
  • An unattended on-duty system agent
  • Real-time sentiment analysis and automatic priority classification
  • Multilingual chatbot system
  • History-based personalized responses
AI Agent NLP Customer Service
In Research

IoT ESP32-Based Devices

Smart home appliance ODM/OEM development

Project Overview

We develop and manufacture ESP32 chipset-based smart home appliances through ODM/OEM.

Development Areas

  • ODM product design and development
  • OEM manufacturing partnership management
  • Wireless communication protocol optimization (WiFi, BLE)
  • Low-power design and battery management
  • Firmware OTA update system
IoT Hardware ESP32

More Projects

Softly is constantly researching new technologies and pursuing new projects.
We're looking for engineers and researchers to build the future with us.

Tech Stack

The technology stack we use

Frontend

  • React / Next.js
  • TypeScript
  • Tailwind CSS
  • React Native

Backend

  • Node.js / NestJS
  • Python / FastAPI
  • PostgreSQL
  • Redis

DevOps

  • AWS / Docker
  • Kubernetes
  • GitHub Actions
  • Terraform

IoT & Data

  • ESP32 / Arduino
  • MQTT / BLE
  • TensorFlow
  • Pandas / NumPy

Let's Build Technology Together

If you want to develop technology
that changes everyday life with Softly

View Open Roles