SOFTLY
We Change Everyday Life,
Naturally
Softly is a next-generation media commerce startup
currently operating four commerce
brands
and preparing to expand into the global IoT market.
Diverse approaches to creating
change in everyday life
Since our founding in March 2024,
we have grown 10x.
From KRW 540M in revenue in 2024
to KRW 5.6B in 2025.
We still dream big,
and we will keep on growing.
Creating change in everyday life
through the healthy use of big data and AI
We deliver personalized media commerce experiences powered by big data and AI. Data-driven insights help us understand exactly what customers need.
We solve everyday problems with user-centered design thinking, pursuing the perfect harmony of emotion and function.
We make daily routines smarter through Internet of Things technology, developing hardware and software that reinvent the user experience.
Why we exist
How we work
The future we are building
A company that spreads good habits
We believe small but sustainable changes make the world a better place.
Through routines (habits), design, and technology, we gently transform people's everyday
lives.
The 6-Axis Flywheel System
Vision 2038
Aiming for a KRW 400B enterprise value
We build technology for a calmer everyday life.
Through brands with distinct philosophies — Runiel, Posjet, and BTD —
we are growing into a global company supporting diverse lifestyles.
